Michael Cohen
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$4.1M in revenue opportunities hiding in plain sight

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Detailed write-up · Methods · Full outcome narrative

Tools & Methods

SQLPower BIExcelETL roadmap design

The company had built a well-structured data model ten years ago — products, sales, geography, customers, pricing history. Nobody in the business was using it or knew how. Meanwhile the organization ran manual workarounds that crashed on open.

Bridged the gap between what the business needed to know and what the data team had already built. Worked directly with the DBA to map the structure, build the queries, and deliver item-level answers to category managers. Ran a full portfolio analysis across the $65M product range.

$4.1M in revenue opportunities identified across a $65M portfolio · Category managers moved from crashing spreadsheets to answers in minutes · Decade-old data model activated as the operational analytics layer within two weeks

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